find your confidence
Emma Halstead
Jewelry Designer
Founder and Owner of Cloaked in Confidence
Hi ♡ My name is Emma Halstead and I founded Cloaked in Confidence, a small jewelry business based in Minneapolis, Minnesota ♡
A little bit about my life and art - I have always been interested in art. I value art and creativity as one of the best forms of meditation. I love to create unique individual pieces and see the slight differences each piece can have. Cloaked in Confidence jewelry is created so you can embrace your own inner confidence.
MY STORY
Emma Halstead
Handcrafted Jewelry Designer and CEO
Cloaked in Confidence
A small jewelry business based in Minneapolis, MN creating wearable confidence
Hi Everyone ♡ I'm so happy you are here ♡
A little bit about me - I am a local artist from Minneapolis, Minnesota. I founded Cloaked in Confidence in 2021 during my undergraduate career at the Carlson School of Management (University of Minnesota - Twin Cities). I make handmade and custom modern jewelry inspired by vintage designs. Creating jewelry started as a hobby but soon became a way to adorn myself when I lacked confidence.
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I am guided to create jewelry that offers my customers the ability to feel confident, healed, and empowered. I always felt most confident playing dress-up when I was a young girl. I am inspired to create jewelry that can act as elevated dress-up for your inner child. To help you step into the confidence I always felt playing dress-up.
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My designs help you take up the space you deserve to become the most confident versions of yourself. Adorn yourself with confidence.
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I design and craft every piece of jewelry in my home studio in Minneapolis, Minnesota. Cloaked in Confidence is focused on enhancing lives and well-being. My designs are guided by my creativity, my inspirations, and my feelings about the world around me.
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Thanks for reading feel free to shop around ♡
emma and her VIRAL BOWS
how I created my viral bow earrings
In November of 2023, I posted my first viral video of my handmade jewelry. I had designed and created my wire-bent bow earrings and decided to post a 7 second video showing them off. I picked a trending audio, posted it, went to sleep, and thought nothing of it. I had posted multiple try-on videos before and they had never gone viral.
On TikTok, the views just continued to grow. The sales started to pour in on November 19. I remember being at my parents house and hearing new order alerts every 2-3 minutes. I had never received this many orders since Cloaked in Confidence was founded in 2021. I decided to repost the video on Instagram and amassed 800,000 views overnight. The orders continued to pile up and I was completely unprepared. It was surreal. I was definitely not think about how many bows I would have to eventual make, pack, and ship out.
STILL CURIOUS?
Emma Halstead
Handcrafted Jewelry Designer and CEO
Cloaked in Confidence
A small jewelry business based in Minneapolis, MN creating wearable confidence
read more about me HERE